Artist – Robyn
Produced - Andreas Kleerup
Genre – Electronica, Synthpop
The visuals are displaying the lyrics it shows the artist walking backwards but never once turning around to look as she sings the main line of the song “So I don't look back”.
The visuals show the artist walking past colourful shapes of all sizes moving to the beat of the music and as the beat gradually gets bigger and fast the setting gets and new colours are introduced brightening the song up. The song begins at a slow pace with the visual only showing the beat of the music using the large shapes and as it gets more positive show does the colour and pace of the movement.
The image of the artist is a simple person who has loved and lost and is clearly heartbroken, and it has been clearly portrayed in the music video. The record company could have used this to sell the track as people can relate to these problems.
The music video is mainly concept based due to the effects used in the video such as the giant shapes pumping to the sound of the music.
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