Artist - OK Go
Directed by – Trish Sie
Genre – Power Pop
The relationship between the lyrics and the visuals are shown clearly as the song speaks about having control over everything then clearly displaying that we have in fact no control over anything. It displays this in the music video by using the treadmills to show control over each situation, keeping stability and jumping to each machine then loosing balance and falling off when singing about how we lose control heading into the chorus of the song, here it goes again.
The music and the visuals move at the same pace. The visuals are cut to fit the beat of the song and the performers move to the music. As the beat gradually gets faster and heads into the chorus so does the video by the artists beginning to run on the machines and showing a more fast pace hyperactive side.
There aren’t any close ups of the artist the camera is centralised and has a wide shot of the set. The video has a upbeat vibe and this is what is used to sell the song as the video is fast paced and looks like a fun atmosphere.
The use of the treadmills in the video hints to how people rush around and have to jump through all kinds of different obstacles when a problem arises which links to the lyrics of the song speaking about losing control of situations.
The music video is 100% performance based as the artists are shown jumping up and down running back and forth trying to keep up to the pace of the song.
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